There is a new pharmaceutical drug for heartburn and acid reflux diseases called Aciphex. There are only two options for the marketing decision based on this brand name.
1. They didn't say it aloud to themselves or were too conservative to actually realize what it sounded like.
2. They know exactly how it sounds and are actually using it as a crass marketing ploy to inject a taboo and sex into their medication for the purpose of gaining awareness.
Either one is ridiculous, but it still remains that they could have at least spelled it correctly. Who wouldn't take AssEffects if they were having trouble swallowing?
In fact, I like the trend, maybe the next set of pharmaceuticals they make could be named in this fashion. Here are my suggestions:
Diktajerc
Tungtoclit
Jakiortul
Lixombals
Kumoneras
Suxabrest
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